SOCIAL MEDIA MARKETING
Learn at your own pace, instructor supervised
In today’s marketplace, organizations need effective, profitable social marketing strategies. In Star University’s Social Media Marketing Certificate Program, students learn career-ready skills to match social media markets with social strategies. Students use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position of a profit or non- profit brand in the global digital marketplace. Students will create and evaluate a comprehensive social marketing strategy as well as work with businesses on developing and implementing social media marketing strategies.
All of classes below can be taken individually or applied to the Socia Media Marketing Certificate. Some of the classes can be applied to Digital Media, Christian Media and Video Production Process programs
This course is designed to teach students the principles and practices of inbound marketing. Inbound marketing is a digital marketing strategy that focuses on attracting, engaging, and delighting customers through content marketing, social media, search engine optimization, and other tactics. Through this course, students will learn how to create and implement an inbound marketing plan that generates leads, converts prospects into customers, and builds brand awareness. The course will cover topics such as buyer personas, content creation, email marketing, lead nurturing, and analytics. Students will also gain hands-on experience in creating inbound marketing campaigns, using tools like HubSpot and Google Analytics.
SOCIAL MEDIA STRATEGY
In today's digital age, social media has become an essential tool for businesses, organizations, and individuals to communicate with their audiences. This course focuses on teaching students how to develop effective social media strategies to achieve their goals. Students will learn how to analyze social media platforms, target audiences, create engaging content, and measure the success of their campaigns. Through case studies and practical assignments, students will explore best practices for various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The course will also cover topics like influencer marketing, crisis management, and social media advertising. By the end of the course, students will have developed a comprehensive social media strategy that aligns with their organization's goals and objectives.
Content mapping is a critical skill for anyone involved in content creation, from writers to marketers to UX designers. This course is designed to teach students how to develop effective content mapping strategies that align with business goals and user needs. Students will learn how to create user personas, define user journeys, conduct content audits, and map out content that resonates with their target audiences.
Throughout the course, students will gain hands-on experience with content mapping too
This course is designed to equip students with the knowledge and skills to effectively measure and analyze the impact of social media campaigns. Students will learn how to use key metrics and tools to track social media engagement, including reach, impressions, clicks, and conversions. The course will also cover the use of social media monitoring tools to track brand mentions and sentiment, as well as analyze competitor activity. Students will explore the specific metrics and analytics that are relevant to different social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Throughout the course, students will learn how to identify target audiences and create messaging that resonates with them. They will also explore the different types of social media advertising, including display ads, sponsored content, and video ads, and how to select the right format for each campaign. Students will gain hands-on experience with social media advertising tools and platforms, including Facebook Ads Manager, Twitter Ads, and LinkedIn Ads.
The course will cover best practices for creating ad creative that stands out and drives engagement, as well as how to measure the success of social media advertising campaigns using metrics such as impressions, clicks, and conversions. Students will also learn how to optimize social media advertising campaigns for maximum impact and how to use retargeting and other advanced tactics to drive conversions.
Inbound Marketing Persona Development Outbound Marketing Building a Website Part 1 (visual Hierarchy) Building a Website Part 2
(programming) Optimizing website SEO Key word Analytics Content with a Purpose Storytelling
Social Media Business platforms Linkedin
Vlog vs Blog
Amplify on Social Media Marketing on Google
Reputation Management Audio and Visual
Social media Strategy
Social Media plan
Social media Calendar and con- tent planning
Converting Visitors to Leads Analytics
Social Media Ethics and Laws Social Media Best Practises
Driving Traffic to your Sites Cohesive Marketing Allocating resources
Inbound marketing certification preparation.