SOCIAL MEDIA MARKETING

Learn at your own pace,  instructor supervised

In today’s marketplace, organizations need effective, profitable social marketing strategies. In Star University’s Social Media Marketing Certificate Program, students learn career-ready skills to match social media markets with social strategies. Students use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position of a profit or non- profit brand in the global digital marketplace. Students will create and evaluate a comprehensive social marketing strategy as well as work with businesses on developing and implementing social media marketing strategies.

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CLASSES

All of classes below can be taken individually or applied to the Socia Media Marketing Certificate

INBOUND MARKETING

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Dive right into our inbound marketing class with one of our expert teachers. Our goal as educators is to spur our students’ curiosity and allow them to learn at their own pace. The inbound marketing course focuses on the business methodology that attracts customers by creating valuable content and targeted viewer experiences.

Enroll Today!

SOCIAL MEDIA STRATEGY

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Enroll in this hands-on, innovative class and take part in a unique, challenging learning experience. Our qualified and skilled teachers serve as facilitators in the course, guiding students as they develop their own strategies.

CONTENT MAPPING

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Teachers at Star University will go out of their way to engage their students and inspire them to enquire and learn. This class gives our students a chance to apply their creative skills and expand their horizons by learning how to map content and create engagement plans.

ANALYTICS

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The backbone of Social Media Marketing is understanding how your content is performing. Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve social media engagement.

 SM ADVERTISING

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This hands-on class focuses on Facebook, Pinterest, TikTok, and YouTube marketing. You will learn how to design, launch and monitor your ads.

 

SKILLS

Inbound Marketing Persona Development Outbound Marketing Building a Website Part 1 (visual Hierarchy) Building a Website Part 2

(programming) Optimizing website SEO Key word Analytics Content with a Purpose Storytelling

SMART goals
Social Media Business platforms Linkedin
Vlog vs Blog
YouTube
Amplify on Social Media Marketing on Google
Banner Ads
Reputation Management Audio and Visual
Email Marketing

Social media Strategy
Social Media plan
Social media Calendar and con- tent planning
Selling online
Affiliated Marketing
Converting Visitors to Leads Analytics
Measuring Data
Social Media Ethics and Laws Social Media Best Practises

Driving Traffic to your Sites Cohesive Marketing Allocating resources
Portfolio evaluation

Inbound marketing certification preparation.