This course provides a hands-on, immersive learning experience in inbound marketing strategies for social media. Participants will actively engage with real-world platforms, developing essential skills for attracting, engaging, and converting potential customers through inbound marketing techniques.

Through a combination of interactive exercises, live demonstrations, and real-time implementation, students will learn to drive targeted traffic, boost brand visibility, and generate quality leads.

This course provides students with the essential skills to develop, implement, and optimize social media strategies for businesses and organizations. Students will learn how to choose the right platforms, target audiences effectively, and create data-driven social media plans. The course covers key topics such as platform management, audience engagement, paid advertising strategies, and content calendar development. Through hands-on exercises, students will gain experience using social media management tools, running advertising campaigns, and refining strategies based on analytics.

By the end of the course, students will be able to create comprehensive social media plans that align with business goals, drive audience engagement, and maximize online visibility.

This course focuses on creating compelling and high-quality content tailored for social media engagement. Students will learn the principles of effective storytelling, branding, and audience engagement through blogs, vlogs, and video content. By applying the HubSpot Buyer's Journey, students will craft content that aligns with the Awareness, Consideration, and Decision stages of a customer’s journey. Through hands-on exercises, students will develop email marketing strategies, affiliate marketing techniques, and video-based storytelling to maximize brand reach and customer conversion.

This course provides students with the foundational knowledge and practical skills needed to enhance website visibility and social media reach through search engine optimization (SEO) techniques. Students will explore the fundamentals of keyword analytics, on-page and off-page optimization, and digital advertising strategies. Through hands-on exercises, they will learn how to optimize content for search engines, leverage Google Ads, and implement effective reputation management techniques.

By the end of the course, students will be able to develop and execute SEO strategies that drive organic traffic, improve search rankings, and enhance digital marketing performance.

This course focuses on creating compelling and high-quality content tailored for social media engagement. Students will learn the principles of effective storytelling, branding, and audience engagement through blogs, vlogs, and video content. By applying the HubSpot Buyer's Journey, students will craft content that aligns with the Awareness, Consideration, and Decision stages of a customer’s journey. Through hands-on exercises, students will develop email marketing strategies, affiliate marketing techniques, and video-based storytelling to maximize brand reach and customer conversion.

Discover how to plan, record, edit, and promote podcasts to grow an audience, increase brand awareness, and establish thought leadership in digital media.

Learn how to create engaging and high-quality blog content that drives traffic, builds brand authority, and enhances audience engagement through SEO best practices and storytelling.